Here’s how . . .
Our goal with these books is to spread the word about the value of emergency preparedness.
At the same time we want to stick with our emphasis on information and recommendations that . . .
- Make sense to most people
- Are doable for most people, not just hardy survival types, highly trained professionals or rich adventurers
- Emphasize working together with neighbors rather than in secret
This approach doesn’t come across as “sexy.” In fact, it is usually described in our communities as “realistic,” “common-sense” and now “wholistic.” (That’s actually our term!)
The problem is, we think . . .
There’s a lot of misleading information out there.
Yes, people are aware of disasters like earthquakes, fires and floods. But when it comes to survival, it’s romantic to think about avoiding the danger by escaping to remote areas and “getting back to nature.”
But that’s a fantasy – and it’s dangerous, especially if you have young family members, aging parents and yes, pets. Most of these fantasies would mean you would have to leave someone behind.
Your best chances of survival mean working with your neighbors, sharing the kind of preparedness know-how you’ll get from books on the site.
Info on this site can be leveraged to have a greater impact!
It starts by getting CERT training and helping others get trained. In the meanwhile, here are someways to use these books that might work for you or your group.
- I’d like to get my immediate family members more engaged.
- Pick an appropriate book on survival for each family member, and use as a handy birthday or Christmas gift.
- Complement the book with a gift of a small emergency tool (fire starter, Swiss army knife, paracord bracelet). Great as a stocking stuffers, too! (Here’s our list of 10 popular gifts!)
- Subscribe family members to the Emergency Plan Guide Advisories. You never know when a particular topic will strike a fancy.
- What can I do to improve preparedness at work?
- Grab Emergency Preparedness for Small Business and get busy building a Business Continuity Plan. You’ll be involving many of your employees in a valuable effort.
- Set up a sponsored “Emergency Preparedness Fair” and invite employees and their families to try out equipment and other resources.
- Instead of a Christmas bonus, consider giving each employee a small survival kit or an emergency radio.
- How can I make my volunteer meetings more fun and keep group members more committed?
- Get ideas from our book for meeting topics or for the next group initiative
- Use preparedness books as door prizes or thank-you gifts
- Present books as recognition for “Volunteer of the year” or “5 years of service” or whatever
- How can I use these books to make money for my professional practice?
- If you deal in any aspect of real estate, including financing, leasing or selling property or specialized insurance (earthquake, flood, etc.), consider a bulk purchase of some of our books to be used as advertising PREMIUMS. For example,
- Offer a business book to anyone requesting an insurance price quote.
- Offer a “neighborhood” book to the client who has just purchased a new home.
- If you provide professional legal or accounting services to small business, give them a copy of Emergency Preparedness for Small Business. It may help keep them in business – and thus as clients!
- If you deal in any aspect of real estate, including financing, leasing or selling property or specialized insurance (earthquake, flood, etc.), consider a bulk purchase of some of our books to be used as advertising PREMIUMS. For example,
As you know if you’ve read the “About Us” page on this site, we have had some spectacular successes in the world of direct marketing. All the ideas above are examples of direct marketing – and we’d love to discuss your situation to see how we might make it work for you.
Contact us so we can talk about it!
Joe and Virginia